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Desire at Scale is Unilever’s new marketing model – emotionally driven, data-powered and built to be repeated across every brand and market. We’re designing brands people don’t just need but want. Brands that spark pleasure, trust and belonging – and convert that feeling into growth. Our brands are SASSY: Science: Irrefutable product superiority and innovation Aesthetics: Visually compelling, premium design cues Sensorials: Multisensory experiences you remember Said by Others: A content ecosyste
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Our purpose-led brands are growing 69% faster than the rest of our business. So now we’re pledging that in the future, every Unilever brand will be a brand with purpose – taking long-term action on issues that matter. You can read more by clicking this link: http://bit.ly/2R5kKqk | Unilever
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