66K views · 2.8K reactions | BALMAIN ARMY Illuminating the Parisian night sky: the #BALMAINARMY arrives in style for the Balmain Spring 2024 womenswear runway. #BALMAINSS24 Video by Edward Berthelot. | Balmain | Facebook

387K views · 16K reactions | SINCE 1945 Relive the Fall-Winter 2023 Women’s runway which shines a glittering spotlight on house savoir-faire and Monsieur Balmain’s signature New French Style. #BALMAINFW23 | Balmain | Facebook

138K views · 4.6K reactions | 80 years of Balmain : Dresses Pierre Balmain defined the New French Style through cinched waists and strong shoulders. He dressed visionary women: from his courageous and stylish mother to intellectuals such as Gertrude Stein and Alice Toklas; from rule-breakers he dressed with confident elegance to queens and princesses navigating the balance between tradition and modernity. | Balmain | Facebook