There are many reasons why the BMW E36 M3 is a bona fide performance icon and one of the most important cars of the 1990s. There are also many reasons why it started the cult following for the M3 badge, particularly here in the UK, and single-handedly created the kind of BMW heritage that has directly translated into popularity and brand loyalty for the long line of cars to sport the M3 nameplate ever since. We explore these reasons in the latest edition of our series: Cars That Made The 90s 🤘
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