The phrase “tense, nervous headache” was not originally written by the ad’s agency. It was taken from a line used in American painkiller advertising in the 1950s, then adapted for the UK audience. The actor who delivered the famous opening line was not credited, and for years viewers assumed it was a voiceover artist. It was later confirmed that the actor appeared on screen and recorded the line live, which was rare in TV adverts at the time. The advert was one of the first British pharmaceutica

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