Discover new beauty product reviews, hair ideas, makeup looks, and skin-care advice, plus tips, trends, and more from Allure, the first and only dedicated beauty magazine.

And the 2025 Allure Best of Beauty winners are... see all of the skin-care, hair-care, makeup, nails, and fragrance products that we awarded our coveted little red seal.

The winners are ready for their close-up. See the 70 hair, makeup, skin-care, and body products your fellow beauty lovers can't live without and deemed worthy of a 2025 Allure Readers' Choice Award.

At Allure, we believe that makeup and hair are significant art forms, that “anti-aging” is a terrible idea, and that everyone’s beauty deserves to be included and celebrated.

Read more about Allure Magazine from Allure, and discover new ideas, makeup looks, skin-care advice, the best beauty products, tips, and trends.

The best makeup tips, tutorials, and product recommendations for everything from eye shadow, brow pencils, and mascara to foundation and lip gloss, as reported by the experts at Allure.

Dec 1, 2025 · This month, I’m vowing to take a little more time for myself in between visits, and the products in the December Allure Beauty Box make it a bit easier to sneak in some self-care.

Dec 2, 2025 · A ton of Allure Best of Beauty 2025 winners are still marked down for Cyber Week. Allure editors are stockpiling all the best beauty products on sale now.

Jan 29, 2026 · "I apply foundation on the larger areas of the face first, like the cheeks and forehead, then I go in and tweak around the nose and the chin area," makeup artist Sandy Linter previously told Allure.

Shop the beauty products Allure editors are most excited about across every category, including hair, skin care, makeup, fragrance, nails, and more.