Now, MSNBC is MS NOW. As MSNBC leaves NBCUniversal for Versant (fka SpinCo.), the cable news channel is rebranding to an acronym that stands for My Source for News, Opinion and the World. Right, so the MS no longer stands for Microsoft, but it’s still there.

And the new MS moniker could also cause some confusion with an emerging digital product tied to NBC News. NBC News Now is an ad-supported streaming service that has gradually expanded its hours and features shows led not only by “NBC Nightly News” anchor Tom Llamas, but also Hallie Jackson and Gadi Schwartz.

So long, MSNBC, hello MS NOW. In what is the clearest indication of a separation between NBCUniversal and the soon-to-be-spun-off cable networks empire forming Versant, cable news network MSNBC will be dropping the NBC in its name and will be rebranded to My Source News Opinion World or MS NOW.