Niccol said Starbucks was founded on customer experience, and wants to return the brand to a position of excellence.

Starbucks will roll out its “Green Apron Service” model to all 11,000 U.S. company-operated stores by September, according to ...

Starbucks is brewing up some new technology with the hopes of turning around sluggish sales. The coffee chain is launching a ...

In the midst of a headline-grabbing turnaround effort, the coffee boss insisted that things are moving faster than expected.

Starbucks shares rose about 3% in early trading on Wednesday as the coffee chain's strong quarterly sales signaled CEO Brian Niccol's turnaround plan was bearing fruit.

Starbucks shares climbed in extended trading Tuesday, as CEO Brian Niccol said the company is "ahead of schedule" on its turnaround effort.

The shop at 295 California Street, a fixture downtown for nearly two decades, shut its doors Friday, according to the San ...

CEO Brian Niccol sees a very different Starbucks awaiting at the end of 2026. A vision of the brand, he said Tuesday during the chain’s Q3 earnings, beyond his early hook of returning to core, ...

A study by the AFL-CIO finds CEOs in the S&P 500 made 285 times more than their employees last year. The largest pay disparity was at Starbucks, where CEO Brian Niccol made 6,666 times as much as the ...