Accessing generative AI models is the easy part; turning them into agentic solutions is where value is created. Matt Gibbs ...

Customer experience and feedback technology company Alchemer has added tools to help understand in-app feedback to its ...

Research business Voxpopme has created an AI research agent aimed at helping enterprise insights, marketing and product teams ...

Ipsos in the UK has named Giulia Tagliaferri as head of behavioural science within the company’s public affairs team.

Strategic communications and marketing agency IDX has launched a new office in Geneva and expanded its data and insights team ...

The British Retail Consortium has called for government action over what it called ‘soaring domestic policy costs’ impacting ...

Research agency Tapestry has updated a set of research tools focused on ‘brand love’ after it merged with sister company ...

US – Industry organisation Women in Research (WIRe) has changed its name to Wire as it looks to reflect how the sector has ...

Survey software business SurveyMonkey has launched a connector for AI company Anthropic’s Claude, to allow users to conduct ...

Advertising technology platform Teads has expanded its partnership with Lumen Research to measure viewers’ attention in ...

As people change how they behave online, Mike Norris says a better balance of craft and code can evolve social media insight.

Market intelligence business Mintel has partnered with neuroscience-backed analytics firm Dragonfly AI on analysing packaging ...