During this interval, streaming comprised the majority of ad supported TV (46.4%), followed by cable (27.2%) and broadcast ...

Audiens yang nyata. Data nyata. Keputusan nyata. Data dan pengukuran Nielsen yang komprehensif mendukung masa depan media. Dapatkan keunggulan strategis di tahun 2025. Pahami tren pemasaran global, ...

Ottenere un vantaggio strategico nel 2025. Comprendere le tendenze del marketing globale, bilanciare il marchio con le prestazioni e misurare i media in modo olistico con intuizioni basate sui dati.

Women’s sports are having more than just a moment. Thanks to a confluence of forces, elite womens’ sports are enjoying unprecedented highs across interest, viewership and attendance. This is a boon ...

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Advertisers and those who measure the impact of advertising are obsessed with memory. If advertising is to be successful, it has to stick in the consumer’s memory—or so the saying goes. But what ...

On October 9, 2025, a record number of Nielsen employees celebrated our 13th annual Nielsen Global Impact Day (NGID). As our ...

ข้อมูลและการวัดผลที่ครอบคลุมของ Nielsen กำลังขับเคลื่อนอนาคตของสื่อ สำรวจภูมิทัศน์ของทีวี ...

Media is blurring. Is your marketing mix optimized? In 2025, digital channels are taking center stage, with audiences’ time on digital devices growing. Yet this growth isn’t coming at TV’s expense. TV ...

Mejore el descubrimiento y la participación con metadatos de contenido fiables. Las soluciones Gracenote de Nielsen ofrecen datos ricos y estructurados que potencian la búsqueda, la personalización y ...

Trends beim Fernsehkonsum in den U.S.A. Navigieren Sie die TV-Landschaft mit Präzision. Untersuchen Sie in einer monatlichen Makroanalyse das Sehverhalten der Zuschauer auf den wichtigsten ...

NEW YORK – November 24, 2025 – The October television landscape was energized by the convergence of fall sports and the traction of a new broadcast season, according to Nielsen’s Media Distributor ...