North America, with $2.3 trillion in spending, led the wellness economy in 2024, followed by Asia-Pacific ($2.0 trillion) and ...

Grubhub knows the call of hunger must be answered — ASAP. The creative runs across digital, CTV, and paid social, supported ...

Today is the final deadline for sharing any Agency of the Year nominations based on innovations, vision and industry ...

The Hyundai deal debuts just as Stellantis is ending a short-lived partnership with the Peanuts franchise. It included seven TV and social media spots from GSD&M.

As agencies and brands accelerate cuts, middle managers report the lowest psychological safety in the industry.

"AI agents" can analyze consumer-recorded videos to surface micro-behaviors, hidden frustrations, emotional reactions and contextual details that traditional surveys routinely miss.

The experiential event and marketing agency a21 has created a London-based European office. The agency named William Drew as managing director / vice president. Drew will oversee creative strategy, ...

AI has opened more sophisticated methods for digital marketers to reach intended audiences with targeting signals and data once unattainable. The goal for advertisers is to run media strategies and ...

Paramount's current total viewing share, per Nielsen's monthly distributor index, would jump to an average 14.2% by adding all of WDB. Currently it is an 8% average share. With the merger, Paramount ...

Sydney Sweeney is out and Martha Stewart is in — as the image of American Eagle jeans. The brand, geared to Gen Z, has tapped lifestyle giant Stewart, 84, for its holiday campaign: “Martha Stewart ...

While watching the Macy's Thanksgiving Parade on NBC last Thursday, it was possible to be awestruck by the business side of this iconic annual event.