The campaign unfolded in two phases. The JEE Advanced celebration covered thirteen cities and seventy-two sites. The NEET leg ...

As outdoor ads return to Bengaluru after a seven-year ban, BBMP’s new policy is being called unrealistic, monopolistic, and ...

Pidilite’s tile and stone adhesive brand, Roff, has rolled out a striking Out of Home campaign titled “Naak Kat Gayi,” ...

The campaign features a series of life-sized panda sculptures, each dressed in custom Adidas tracksuits and sneakers.

Goldee's new role comes after an eight-year tenure at itel Mobile, Smart Gadgets & HA Business, where he served as the Vice ...

On the eve of India’s 79th Independence Day, Renault India unveiled a striking 30 ft x 30 ft hand-painted art installation ...

The aim is to set a new benchmark for transparency so advertisers can understand the value behind every impression ...

NIC Ice Creams has served up a delicious sight in Mumbai with a coordinated Out-of-Home blitz across Bandra’s prime set of ...

Originally developed by Ad Net Zero, the GMSF provides a consistent methodology for calculating greenhouse gas emissions ...

The creatives keep Chandrika’s iconic green-and-gold colours but give them a fresh, modern look. Images of golden coconut oil ...

Mike Cooper, CEO of DOmedia, offers his perspective on how technology is rewriting the rules of out-of-home advertising.