Social Beat spearheaded a high-impact Programmatic Digital Out-of-Home (pDOOH) campaign at Mumbai International Airport for real estate giant Kalpataru Limited. By orchestrating a sophisticated ...

Platforms like OAC are instrumental in shaping the future of outdoor advertising,” says Raghu Khanna, MD, CASHurDRIVE, the ...

The initiative, created and conceptualised by Into Creative, combines faith and science to offer a sustainable and practical ...

The 20th edition of OAC is scheduled to take place on July 24 and 25, 2026 at Grand Hyatt, Goa, centered on the theme ‘Do the ...

The campaign polarised consumers, causing 8x as much disgust as average - and even some fear, according to System1 ...

Executed by Sakshi Advertising Company, the campaign transforms a standard hoarding into a high-impact, tactile brand display ...

Madison Media will be responsible for media strategy, planning and buying for the brand from its Gurugram office.

Anchor – part of farmer-owned cooperative Arla Foods, and one of the nation’s most iconic butter brands – has unveiled a new ...

By integrating large-scale visibility with grassroots-level engagement, CASHurDRIVE enabled strong and consistent presence ...

In a move that blends fashion, film, and physical storytelling, Myntra has rolled out an experiential OOH activation in ...

Aldi has launched a sharp, insight-led OOH campaign across the UK, using outdoor to challenge one of retail’s most dominant ...

THZ- The Original, India’s oldest jewellery brand founded in 1864, launched its latest bridal gold jewellery collection in ...