The brand is holding an open casting call for a content creator who isn’t afraid to show off their pits as Unilever ramps up its work around influencers.

The deal will grow Acxiom’s identity resolution and audience management capabilities and bolster IPG’s Interact platform with ...

Cookie Jar & A Dream Studios follows the retailer’s Emmy-winning documentary work and arrives as others invest in original ...

The cracker brand’s partnership with Bad Bunny demonstrates how the CPG marketer is looking to connect with consumers around ...

Ahead of the 2026 FIFA World Cup, the Cheez-It and Pop-Tarts marketer has teamed with U.S. Soccer, the governing body for MLS ...

The brand is hoping to take advantage of a TikTok trend that has garnered over 4.7 billion views and helped to boost romance ...

With streaming now representing more than 40% of its total upfront volume, the entertainment giant is looking to gird itself ...

Inspired by a cultural trend that spans social and traditional media, the edgy campaign began as an idea from The Martin ...

Inclusive ads impact the purchasing behavior of 77% of LGBTQ+ consumers, according to data from Disqo and Do the Werq.

Yum Brands CMO Ken Muench explains how the company knows, years ahead of time, which flavors it will pursue for beverage ...

Players within the existing SpongeBob Tower Defense game in Roblox can collect cans of the new Pineapple Paradise flavor as ...

Brands including Calia by Dick’s Sporting Goods, Ulta Beauty and PNC Bank will have appearances on the show on Freeform, ...