Research reveals that many marketers are struggling to strike a productive work-life balance, with some failing to detach ...

The ThinkPad Aura campaign swapped conventional ads for live demos and OOH spectacles, testing whether hands-on exposure can ...

With actor Suniel Shetty’s investment and recent rebrand, the functional nutritional startup juggles storytelling, retail expansion, and the discipline of CAC and ROAS, while eying INR 50 crore ...

As marketing demands speed and cohesion, hybrid agencies fuse strategy, creativity, and execution to deliver smarter, faster ...

As AI agents slash publisher traffic, the open web’s old economics collapse, forcing a rethink on content control and ...

With a new board in place, the industry body signals continuity and experience as it navigates transformation across India’s ...

Articles written by Shailley Singh ...

"We’re happy to share that MY FM is now a 44-station network. We will be expanding to 14 new cities,” the company stated.

The $180 million win ends the 10-year relationship between Mastercard and Carat. Contact Customer Support at ...

The software company is balancing legacy loyalty with Gen Z expectations while navigating B2B marketing through storytelling, influencers and incremental brand refreshes.

Inka Insurance hands out the CEO’s number, inviting direct, unscripted conversations in a sector better known for automated responses.

As the holding group faces tightening margins worldwide, it launches a podcast network in India to test audio’s value in ...