Campaign’s take: OpenAI’s first integrated India campaign for ChatGPT plays straight into the country’s favourite brief: ...

Visually, the mirror device works because it externalises the internal monologue of millions of urban Indians. It’s ...

When PR grows, but client demands remain the same, partnerships feel misaligned. The outcome is: fragmented messaging, poor ...

The indigenous fashion brand taps rising cultural confidence as India’s youth weigh local design, digital discovery, and ...

Australia’s imminent under-16 social media ban, which takes effect on December 10, has drawn global attention. What happens ...

Alongside the strategic expansion, Edelman has appointed Quang Nguyen as managing director of Edelman Vietnam, a market the ...

Totalling $25 billion higher than Netflix’s bid, analysts say whichever company ultimately secures WBD will gain a decisive advantage in the streaming wars.

Pantone has selected a shade of white for its Colour of the Year for the first time since the programme launched in 1999.

LLMs today need to speak a variety of languages, not just English with an accent. I was chatting with a friend in Jakarta ...

From mourning the loss of legacy brands to asking tough questions, industry leaders reflect on the biggest news this week.

Within the healthcare professional and consumer advertising agencies, Omnicom has merged Patients & Purpose, TBWA\WorldHealth ...

Five agencies are competing for the Ikea creative account, Campaign has learned. McCann, VML, Adam & Eve\TBWA, VCCP and AMV ...