In the latest episode of How I Grew This, Adam Landis and Amanda Vandiver of Branch are chatting with Rebecca Nackson, Founder and CEO of Notable, about where most teams go wrong when buying and ...

On September 17th, Business of Apps NYC (formerly App Promotion Summit) returns to New York. Now in its 10th year, Business of Apps NYC is entering a new and exciting era with a bigger venue, more ...

The music streaming industry had another strong year of revenue growth, off the back of most streaming services increasing prices and close to 100 million new subscribers being added to the mix. Total ...

Artificial intelligence is no longer just the talk of the town; it is the defining force shaping the next era of digital business. From boardrooms to brand teams, AI is influencing how businesses ...

The dating app market has recorded its first annual decline, falling by close to two percent to $6 billion in 2025, in a sign that users are pushing back against rising costs and aggressive ...

89% of enterprise leaders say AI-powered search improved their marketing performance in 2025. Most of them, however, are still figuring out how to measure it. For their latest report, AI search and ...

As app discovery expands to AI search tools like ChatGPT, one question is becoming harder for marketers to ignore: is their app being recommended at all? In a recent AppTweak poll, 41% of app ...

The people who built some of the world’s most profitable mobile apps are gathering in the financial heart of New York City for Apps in Motion (AIM Conf), a curated, senior-level event taking place at ...

AppsFlyer is a mobile attribution and marketing analytics platform that helps app developers and marketers measure and optimize their user acquisition funnel. The platform enables users to track and ...

Health and fitness apps captured a larger share of the overall market in 2025, with several hardware manufacturers prioritising subscription services over hardware R&D and sales. According to the ...

AI adoption in SaaS isn’t just hype it’s reshaping how teams build products, prioritise features, and define competitive differentiation. Based on a cross‑industry survey of founders, product leaders, ...

When Viktor Orlov stepped on stage at Business of Apps Berlin 2025, he opened with a small admission. Two years earlier, in the same room, his workshop had tried to explain too much. Too much theory.