Tata Play Binge has strengthened its regional entertainment lineup with the addition of Ultra Play and Ultra Jhakaas, expanding its aggregated OTT offering to 36 apps. The move broadens the platform’s ...

The partnership underscores the operational requirements involved in staging an international tournament in India as Bengaluru prepares to host the multi-day event.

The mandate covers strategy and communication across TV, print and OOH for the Coconut Oil, Amla and Gulabjal brands.

Several countries, from Denmark to New Zealand to Malaysia, have indicated they may study or adopt Australia's approach.

JioHotstar eyes global growth, leveraging South Indian stories with localised versions, while boosting Connected TV ...

The soap brand's journey to the top shows the power of a clear brand promise, targeted advertising, and staying true to core values in a competitive market.

The platform now supports more than Rs 3,500 crore in ad investments, working with large digital-first and enterprise ...

The mandate includes paid media, campaign execution, targeting and ROI optimisation as the company expands its learning ...

Ted also described the merger as beneficial for shareholders, consumers and jobs in the entertainment industry.

The brand expands into a new segment with a clinically researched, clean-label daily nutrition mix focused on growth, ...

The brand will focus on performance-led footwear and apparel within Agilitas’ integrated setup, with Kohli joining as ...