Clipping can be lucrative, but can – and should – it last?; AI Max raises the stakes for advertisers; and the ANA introduces ...

Warner Bros. Discovery hosted its first quarterly earnings call with investors since agreeing to sell itself to Paramount ...

Criteo shares dropped by 20% Wednesday morning after the company reported shaky Q1 earnings and revised its guidance downward ...

On Wednesday, Josh D’Amaro led his first earnings call as the new CEO of Disney. The company closed last quarter with $25.2 ...

People Inc. plans to downsize by focusing on its key properties. It makes sense considering its portfolio has lost two-thirds ...

The last decade of app marketing drove massive success in downloads thanks in large part to preloads, install campaigns and ...

Here are the most material gaps that the buy side experiences between CTV supply sent from the publisher and supply sent from ...

Agentic advertising is forging a wave of unexpected programmatic alliances, with The Trade Desk and Yahoo DSP getting in on ...

Paramount Skydance's planned acquisition of Warner Bros. Discovery is proceeding apace. It expects to finalize the deal by ...

At POSSIBLE 2026 in Miami, the ad industry was over the hype around AI. Industry experts got real about how agentic AI is actually changing advertising workflows today. And they called out the ...

OpenAI announced a CAPI, along with the public launch of its self-serve ads manager, as the latest features of its rapidly ...

Google Ads launched a host of AI measurement tools, including Map View to Data Manager, and updates to GeoX and Google ...