The dramatic art-filled lobby of the Miami’s Hotel Fontainebleau was overtaken by the trappings of ad tech this week for the ...

Why the digital advertising should transact on media quality signals like attention instead of optimizing to conversions and ...

The programmatic “sustainability” and “waste” conversation has shifted. Plus, the 2010s called – they want Facebook back.

FreeWheel thinks the best way to simplify streaming video is by fostering more direct connections between buyers and sellers.

AI is being embedded in tools, tagged in decks and tossed into internal sprints. But there’s still no shared definition of ...

Call Yahoo one of the converted. On Monday, Yahoo DSP launched a new Conversions API (CAPI) product, following in the ...

The Trade Desk’s (TTD) take rate has been one of the most sensitive topics in programmatic advertising for the past decade.

Google isn’t a regulator. From an attorney’s POV, its decrees don’t carry the force of law, and that’s what lawyers are about ...

Etsy sellers aren’t feeling great about the US tariff situation. Plus, X’s data licensing and subscription revenue is ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Programmatic attribution always comes with a push and pull  dynamic. There are the methodologies and theories embraced by ...