The Victoria Day campaign extends the retailer's "Summer Insiders" initiative with seasonal recipes and creator content on ...
Streaming, government and retail categories remained highly active across major markets, with regional differences emerging ...
From NFL games to new ad tools, the company emphasized its evolving value for brands in a fragmented streaming market.
Kirstin Gower joins from WPP to lead the network’s B2B capabilities as it continues to invest in its Converged.AI operating ...
Initiative Canada's Helen Galanis reports from YouTube's Brandcast in New York, where the platform spotlighted its creator-first strategy and new ad features.
Dentsu's Adele Lettau reports on WBD's Upfront, where the company unveiled scene-level ad matching, shoppable pause ads and ...
Streaming and subscription growth helped stabilize majority-owned TVA Group, even as ad revenue remained under pressure.
Sports, cultural events and audience precision tools anchored the company's presentation to advertisers.
VP Michael Armstrong discusses how the partnership aligns with the bank's broader accessibility strategy.
By creating playlists of shows or movies viewers will love, brands advertising on Roku can make choosing what to watch easier ...
A new platform allows advertisers to buy over-the-air radio inventory through DSPs, reflecting broader shifts toward ...
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