Knix and McDonald’s show how Canadian campaigns with celebrity power can deliver real impact. Learn what small brands can ...

In 2025, celebrity collaborations still drive results—when done right. Discover why Knix and Kristen Bell nailed authenticity ...

Release from aptn.ca Are you an experienced professional with a passion for Indigenous storytelling and community empowerment ...

In today's hyper-connected, ever-evolving business environment, marketing is no longer a side function delegated to a team of ...

Discover the latest in Canadian marketing—from Knix’s empowering collab with Kristen Bell to Barbie’s hockey-inspired dolls with Tim Hortons, Staples’ SickKids back-to-school bus, Coegi’s new ...

Despite growing resistance, a 2025 CMA report shows that inclusive leadership and diverse teams continue to outperform. Discover key findings on DEI progress, polarization, and the business case for ...

A heartwarming ad from Quebec’s Eastern Townships is going viral for embracing American tourists—literally. Discover how a 30-second video promoting hugs over politics is boosting bookings, bridging ...

Canadian brands are using national identity to build trust, drive engagement, and navigate global trade shifts. Insights from 250+ marketers reveal what’s working and where we go from here.

Discover how Canadian retailer Silk & Snow partnered with veritree to let customers plant trees instead of taking a free gift: boosting loyalty, reducing costs, and planting 30,000 trees. A standout ...

As the new year approaches, it’s always insightful to look back on your consumption habits throughout the past year. Did you support any Indigenous brands? Were you more willing to support a brand who ...

Hiring new marketing talent? Meet 12 standout Jelly Academy graduates ready to bring fresh ideas, digital expertise, and industry knowledge to your team. Explore their skills and connect with top ...

Once a regular part of the Canadian marketer’s calendar, cross-border travel to the U.S. is facing growing hesitation, and not just for vacationers. Business travellers across Canada are rethinking ...