Built for anglers who demand proven PENN performance at an exceptional value, the new PENN Fierce V spinning reels and combos ...

By thunderous demand, the premier 9-carrier architecture of XBRAID FULLDRAG X9 transitions from a specialized, metered braid ...

Saltwater is hard on everything. For anglers who spend every chance they get on the coast, offshore or anywhere the air ...

Versatile lineup of rods, reels, and combos pairs heavy-duty construction with options for big-game freshwater and saltwater ...

B.A.S.S. Conservation Director Gene Gilliland will retire at the end of 2026, concluding a 12-year career with B.A.S.S. and ...

Garmin (NYSE: GRMN) today announced it has been named Manufacturer of the Year by the National Marine Electronics Association ...

For the third year in a row, CWR Wholesale Distribution has been named NMEA’s Distributor of the Year Award. Bayville, New ...

St. Croix, parent company to St. Croix Rod, SEVIIN Reels, St. Croix Fly, Rod Geeks, and the St. Croix Factory Store, has announced the promotion of Ryan Teach to Vice President of Product and ...

The Bass Fishing Hall of Fame welcomed five new members Thursday evening during its annual induction ceremony at the White ...

Whitewater Fishing’s upgraded TORQUE 7.4V Heated Vest is in stock and shipping to dealers ahead of late-season open water and ...

Your weekly look at how ASA’s government affairs team is hard at work supporting sound fisheries policies throughout the ...

DAIWA introduces the ultra-compact RS 500, delivering durable, highly accessible foundational spinning gear at a sharp price ...