So far this year, there have been more than 25 billion views of videos with “unboxing” in the title.¹ Sure, you know you ordered something online and followed the tracking information every step of ...

Welcome to the latest installment of our Innovation Series, a behind-the-scenes look at how the YouTube features find their way to your screen, as told by the people who create them. Music is the ...

For many creators, YouTube isn’t just a place to upload and comment on videos, it’s a community and home base. That’s why today we’re introducing handles, a new way for people to easily find and ...

Editor's note by Neal Mohan, Chief Product Officer: For creators, building a business isn’t a one-size-fit-all approach. Some may gravitate towards tools like channel memberships while others may ...

A rundown on Super Thanks and all the other ways fans can show support to their favorite creators! Everyday, YouTube creators help me learn or achieve something new - from baking sourdough during the ...

Everyday people come to YouTube looking for learning content like physics tutorials, how-to draw a tiger, product reviews on the latest tech products, and more. And today we’re introducing new ways to ...

So far this year, views of videos with "mukbang" in the title have received more than 30B views. The ongoing evolution of mukbangs speaks to the needs the videos meet for viewers: In addition to ...

From BLACKPINK and Tiny Desk, to James Charles, Supercell, and Cirque du Soleil, we’ve seen creators, artists, and publishers across the globe use Premieres to bring us together in new ways. Not only ...

This year, you’ll see an even more personalized gameday experience for each and every fan. From fantasy to multiview, our sports fans are the reason we keep striving to make YouTube better, and we’re ...

Explore the latest company news, creator and artist profiles, culture and trends analyses, and behind-the-scenes insights on the YouTube Official Blog.

Today at Made On YouTube Lyor Cohen, YouTube’s Global Head of Music announced new tools to bring music artists even closer to their passionate fan bases. “Today you’ve heard how we’re building tools ...

The only thing better than a perfect song is the perfect next song. On YouTube, fans have created over 4 billion music playlists—including 1.8 billion public ones—so you can find the right soundtrack ...