LIV Golf, the professional men’s golf tour backed by Saudi Arabia, wants the game to be more like Formula 1 with well-heeled ...

Life is pretty good.” O'Neil explained that LIV is an event that attracts tens of thousands of visitors; in the case of ...

The LIV Golf League's new CEO Scott O'Neil seems to be getting his sea legs. Named to the top spot on January 15, 2025, he ...

In recent days, less and less optimistic statements have been coming from the important figures of the golf scene.

The new CEO of LIV told AFP the world of golf will eventually "open up again" and the Saudi-bankrolled league has an ...

Greg Norman, South Australia's Premier Peter Malinauskas, and LIV Golf chief executive Scott O'Neil announced Adelaide had secured the LIV tournament until 2031. Picture: Brenton Edwards / AFP The ...

But there’s a lot more work to do.” A catalyst behind the reunification effort is the recent appointment of Scott O’Neil as the CEO of LIV Golf. Mr. O’Neil, who replaced Greg Norman in mid-January, ...

Greg Norman, South Australia'n Premier Peter Malinauskas, and LIV Golf chief executive Scott O'Neil after Adelaide secured the tournament until 2031. Picture: Brenton Edwards / AFP It was a move ...

"You don’t have to look too far past our leaderboard to know that outside of the majors, if you want to see the best players in the world, there’s only one place to see it. And that’s at LIV.” — Scott ...