One of Baggu’s most coveted collaborations, Baggu x Hello Kitty and Friends, just got a fresh lineup of limited-edition ...

If you’re going to celebrate Halloween with anyone, let it be the birthday girl. Kuromi, whose birthday happens to be on October 31st, is “wickedly cute” any day of the year — but this outfit takes it ...

The Chinese company Pop Mart is officially more valuable than industry giants Mattel and Sanrio, thanks to the popularity of ...

Fans of Hello Kitty and other Sanrio mascots can show off their favorite kawaii characters thanks to a new line of stainless ...

McDonald's new Happy Meal includes toys that fuse iconic characters from Teenage Mutant Ninja Turtles and Hello Kitty. See ...

Explosive demand for its Labubu dolls in overseas markets has driven the growth, since the toys sell for higher prices and ...

One of the major drivers has been its popularity with celebrity fans, who include Lisa of K-pop group Blackpink, singer ...

Over the past decade, the firm has cultivated the popularity of non-Hello Kitty sales to about 70% in 2024, from about 24% in 2014. In addition, Sanrio strengthened its licensing relationships and ...

Fans of Hello Kitty, Cinnamoroll, Kuromi and more get a new reveal showcasing the Sanrio mascots in an all-new tropical way ...

Revenue outside mainland China jumped to US$778 million in the first six months, making up about 40 per cent of total sales.

Sanrio and Takara Tomy are gradually releasing Punirunes featuring Sanrio's mascot characters as touchable virtual pets in Japan.