Retailing for $75 at Sephora, the Selena Gomez-backed brand launched Rare Eau de Parfum, a dreamy vanilla and caramel ...

Selena Gomez’s Rare Beauty is no stranger to creating major buzz (and clearing the Sephora shelves) with fresh launches — and ...

Rare Beauty is at it again, releasing game-changing products in a market that feels hard to innovate in like there Soft Pinch ...

Thoughtful design, global ingredients, and a versatile gourmand profile make Rare Eau de Parfum stand out in a crowded ...

Singer and actor Selena Gomez's brand Rare Beauty has just debuted its first ever perfume, and it's already getting high ...

A new perfume launch from Rare Beauty stands out with a sleek, ergonomically designed bottle and a memorable blend of caramel, pistachio and pink pepper ...

Explore how stars like Selena Gomez, Rihanna and Kim Kardashian excel in beauty and business with brands like Rare Beauty and ...

Rare Beauty is growing its marketing muscle with its first global marketing effort. The brand, launched in 2020, is already a success and helped usher its founder, Selena Gomez, to billionaire ...