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News

Mattel, Barbie and OpenAI

Deadline on MSN · 4h
AI Barbie? Mattel & OpenAI Team Up For Smart Toys & Games
The Barbie, Hot Wheels and Polly Pocket creator says it will use OpenAI’s technology to “bring the magic of AI to age-appropriate play experiences with an emphasis on innovation, privacy, and safety”. Their first product is expected to be announced later this year.
Yahoo · 3d
Mattel partnering with Open AI to create new toys, games
The first AI-powered product could launch later this year.
CBS News on MSN · 4d
Barbie maker Mattel and OpenAI partner to develop AI-powered toys
The toymaker and ChatGPT developer are teaming up to develop toys and games that incorporate artificial intelligence.
4don MSN
Mattel Inks Deal With OpenAI For Fan Experiences
The partnership will see AI products brought to develop and bolster fan engagement, including potentially with attractions ...
1d
Mattel and OpenAI Forge Strategic Alliance to Redefine the Future of Toys
Beyond consumer products, Mattel will also use OpenAI’s AI tools, including ChatGPT Enterprise, to streamline internal ...
2don MSN
Week in Review: WWDC 2025 recap
Welcome back to Week in Review! We have lots for you this week, including what came out of WWDC 2025; The Browser Company's ...

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