The soft drink teams up with Super Bowl MVP Jalen Hurts to refresh the brand’s most iconic campaign with quiet defiance.

Sha'Carri Richardson Makes History as Sprite's First Female Athlete Partner, Joining NBA Star Anthony Edwards for New Creative ATLANTA, April 18, 2024 /PRNewswire/ -- Sprite is reintroducing its ...

Sprite’s classic ‘Obey Your Thirst’ tagline returns—behind the campaign Minnesota Timberwolves star Anthony Edwards plays the role of Grant Hill in a remarke of a 1994 Sprite ad. (Sprite) ...

Jalen Hurts recently said that he has "moved on" from the Philadelphia Eagles' Super Bowl 59 win. He's undoubtedly locked in on the season ahead, but with NFL kickoff also […] ...

Obey your thirst,” NBA Hall of Famer Grant Hill says in voiceover. The new spot directly references the original 1994 campaign, which starred Hill in the same role as Edwards.

The campaign follows the “Obey Your Thirst” revival last year, while focusing on a very different kind of athlete than Anthony Edwards, and not just because Hurts plays a different sport.

Sprite Tells Consumers To 'Obey Your Thirst' In A Clear Bottle, As It Ditches Signature Green Bottle: Why It Matters by Aj Fabino Benzinga Staff Writer Follow ...

They headlined Sprite’s Obey Your Thirst concert at New York City’s Irving Plaza and had some more surprises up their sleeves and brought out Kanye West, Travi$ Scott, OB O’Brien and ...

Watch Nas’ ‘Obey Your Thirst’ Documentary (VIDEO) By: Tanay Hudson (@NYStateOfMind2) Category: News July 1, 2015 SPRITE RELEASES THE SECOND VIDEO FROM THEIR OBEY YOUR THIRST SERIES AllHipHop.com ...

Watch Nas' Obey Your Thirst Documentary: Nas - Obey Your Thirst (Episode 2) Watch on ... #ObeyYourThirst, Drake, Hip-Hop, Isaiah Rashad, nas, Vince Staples ...

Obey Your Thirst Since 2004, Sprite's market share of the U.S. carbonated soft drink category has increased 2.4%.