The soft drink teams up with Super Bowl MVP Jalen Hurts to refresh the brand’s most iconic campaign with quiet defiance.

Last year, Sprite brought back its “Obey Your Thirst” campaign, which initially debuted in the ‘90s, introducing a new generation to the brand platform through ads starring Minnesota ...

Sprite last year revived its iconic “Obey Your Thirst” tagline, first introduced in the ‘90s, with a campaign featuring NBA star Anthony Edwards and Olympic sprinter Sha’Carri Richardson.

Sprite launches its new Obey Your Thirst campaign featuring NFL star quarterback Jalen Hurts for 2025. Jalen Hurts becomes Sprite's first-ever NFL athlete ambassador, expanding beyond basketball ...

Jalen Hurts has a new ring, a new wife, and now, a new job as soft drink pitchman. The Eagles franchise QB and reigning Super Bowl MVP stars as the center of Sprite’s latest Obey Your Thirst ...

The Eagles franchise QB and reigning Super Bowl MVP stars as the center of Sprite’s latest Obey Your Thirst campaign, the beverage’s first involving an NFL player. In the new spot, entitled ...

Jalen Hurts made NFL history with his Sprite endorsement. He is the first-ever NFL star to endorse the popular beverage.

A woman hung trussed like poultry, mouth gagged, eyes blindfolded, vulva bare and open. “It’s not what you think,” he said. I ...

Whoever believes in the Son (Jesus Christ) has eternal life, but whoever rejects the Son will not see life, for God’s wrath remains on him.

But in classic “Obey Your Thirst” fashion, the ad delivers a dose of reality. As a woman’s voiceover explains, Sprite + Tea won’t fix your swing; that takes practice.