The soft drink teams up with Super Bowl MVP Jalen Hurts to refresh the brand’s most iconic campaign with quiet defiance.

Jalen Hurts recently said that he has "moved on" from the Philadelphia Eagles' Super Bowl 59 win. He's undoubtedly locked in on the season ahead, but with NFL kickoff also […] ...

Sha'Carri Richardson Makes History as Sprite's First Female Athlete Partner, Joining NBA Star Anthony Edwards for New Creative ATLANTA, April 18, 2024 /PRNewswire/ -- Sprite is reintroducing its ...

Sprite’s classic ‘Obey Your Thirst’ tagline returns—behind the campaign Minnesota Timberwolves star Anthony Edwards plays the role of Grant Hill in a remarke of a 1994 Sprite ad. (Sprite) ...

The Texan’s work with Sprite comes as the Eagles get ready to kick off their Super Bowl title defense against the Cowboys on ...

The campaign follows the “Obey Your Thirst” revival last year, while focusing on a very different kind of athlete than Anthony Edwards, and not just because Hurts plays a different sport.

Sprite’s NBA representative in this iteration of the “Obey Your Thirst” campaign is Timberwolves outspoken star Anthony Edwards, one whose personality could never be confused with that of ...

The Eagles franchise QB and reigning Super Bowl MVP stars as the center of Sprite’s latest Obey Your Thirst campaign, the beverage’s first involving an NFL player. In the new spot, entitled ...

Richardson talks about being the first woman athlete to partner with Sprite for their "Obey Your Thirst" campaign, her family, and staying true to herself.

Obey Your Thirst Since 2004, Sprite's market share of the U.S. carbonated soft drink category has increased 2.4%.

First launched in 1994, Sprite's original Obey Your Thirst campaign pushed boundaries by championing authenticity – and its consumers – in a way other brands didn't. Now, Sprite is continuing ...