Comcast's looming spinoff of its cable assets is leading to a messy divorce between NBC News and MSNBC, which heavily relied on the Peacock network's news division.

The new name and logo, which were brutally mocked online, are part of Comcast’s $7 billion spinoff of cable assets.

MSNBC will soon be known as "My Source News Opinion World" as it exits Comcast's family into the newly created media company Versant.

CNN's Marcus Mabry, Crooked Media’s Madeleine Hareringer, and ABC News’ Scott Matthews are among the big names joining the executive suite. It is losing Steve Kornacki to NBC but gaining NBC's Jacob Soboroff (both had split their time in recent years.)

The cable news network will adopt the new name MS NOW ahead of its spinoff from NBCUniversal.

Pete Davidson is reflecting on the time he was in 'trouble' with NBCUniversal over the cancellation of his semi-autobiographical dramedy Bupkis.

Cable news channel MSNBC is going to rebrand as My Source News Opinion World, or MS NOW, according to a new report from the New York Times. The change is happening because Comcast’s NBCUniversal is spinning off many of its cable TV assets into a new company called Versant, severing ties with the “NBC” part of MSNBC.

The new name and logo, of course, is part of a larger restructuring plan by parent company Comcast to split off a large portion of its cable assets – which includes MSNBC, CNBC and other networks – from NBCUniversal, which will keep the NBC broadcast network and other media properties.

NBCUniversal has acquired all rights, excluding publishing, to Robert Ludlum's “Jason Bourne” and “Treadstone” book series, in perpetuity. The deal paves the way for new installments for Matt Damon’s Jason Bourne,