MSNBC, Versant and NBCUniversal
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MSNBC will change its name
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MSNBC will change its name later this year to MS Now (My Source News Opinion World) and drop the peacock image from its branding. These are the first significant public-facing changes in Versant's upcoming separation from Comcast's NBCUniversal.
As MSNBC leaves NBCUniversal for Versant (formerly, SpinCo.), the cable news channel is rebranding to an acronym that stands for My Source for News, Opinion and the World. Right, so the MS no longer stands for Microsoft, but it’s still there.
MSNBC announced a new name for the network on Monday after being thrown out of the NBCUniversal club and forced to drop both the NBC and the peacock logo from their branding. The network’s new name will be MS NOW.
Comcast's looming spinoff of its cable assets is leading to a messy divorce between NBC News and MSNBC, which heavily relied on the Peacock network's news division.
The Versant split means that journalists and executives that have previously worked for both networks now have to choose one.
MSNBC is bolstering its roster with seven new faces. The network is expanding its Washington Bureau with big names from Bloomberg, NBC News and The Hill all joining the network. The news comes ahead of NBCUniversal spinning off several of its channels into a new company named Versant.
Left-wing cable network MSNBC is getting a new name, MS NOW, and a new logo that drops the peacock symbolism. The rebranding announcement left some scratching their heads and while it triggered snarky sniping from others.
MSNBC still exists for now, but in the coming months, it’ll be broadcasting under a new name. The cable news network’s soon-to-be parent company Versant announced this morning that it’ll be giving many of its brands new logos and will officially be rebranding MSNBC to MS Now (My Source News Opinion World) at a yet to be announced date in the future.