David Ellison is going from UFC ringside to UFC ringleader. After being spotted in front row seats at multiple UFC events this year, Ellison’s newly acquired Paramount (now technically called “Paramount,

Paramount is purchasing the rights to UFC in a landmark $7.7 billion deal over seven years beginning in 2026, the companies announced in a statement Monday, in a move that will eliminate the pay-per-view model. All of the UFC’s events will now be accessible with only a Paramount+ subscription, and select numbered events will also air on CBS.

The Walt Disney Co.'s ESPN will remain in business with TKO, having recently signed a new five-year $1.6 billion deal to carry its WWE events. ESPN is will offer WWE events such as WrestleMania and SummerSlam to subscribers of its direct-to-consumer platform which launches later this month.