Ford filed a “Ranchero” trademark for vehicles, hinting at the name for its breakthrough midsize EV pickup as it prepares to detail a new, cost-cutting EV platform. A fresh USPTO filing suggests Ford ...

Ford believes a cheap Maverick-sized electric truck could be very popular, guiding suppliers for a 190,000-unit annual ...

Ford will invest $5 billion, including $2 billion at its Louisville, Kentucky factory on top of $3 billion already announced ...

Ford is hinting at the return of the classic Ranchero as part of its electric vehicle revolution, promising a breakthrough in affordable and capable electric vehicles.

If Ford really will call its new electric ute the Ranchero, then it had better have style to match. It needs to do better ...

Ford promised a Model T moment this week, and the news it just dropped is undeniably huge. The headline is that a new $30,000 ...

Ford's Model T moment will launch a new pickup, but it'll also doom the Escape and Lincoln Corsair, at least for a little while.

A fresh trademark filing and Ford’s “Model T moment” tease point to the return of a cult classic car-pickup hybrid. This time ...

Ford filed to trademark the Ranchero name, suggesting that its upcoming compact electric pickup truck might inherit the ...

Ford has leaned on its historic nameplates for new vehicles lately. Obviously, the brand revived the Bronco name for its Jeep ...

Ford is betting big on what it calls a "Model T moment," aiming to democratize EV ownership just as Henry Ford did with ...

Ford Ranchero The Ranchero name has been used before to represent a small utility vehicle from Ford. The upcoming Ranchero ...