To Di For’ podcast host Kinsey Schofield reacts to comedian Matt Rife being criticised for his recent e.l.f Cosmetics’ ad due to his streak of offensive jokes. “Sometimes, I want to say cancel culture ...

Matt Rife rose to fame on TikTok and Netflix, faced criticism for taboo jokes and made headlines for a recent E.l.f.

Makeup brand e.lf. cosmetics has been slammed for its ad starring a comedian who has previously joked about domestic abuse.

Move over, American Eagle: popular beauty company e.l.f. Cosmetics is the latest brand to come under fire for an ad campaign. The budget beauty brand shared the campaign on Aug. 11, starring comedian ...

From Elf’s use of controversial comedian Matt Rife in its latest campaign to Gousto’s shift to sustainable growth, it’s been ...

In response to the backlash, Rife shared an Instagram story with a link that he said was his “official apology,” NBC News ...

The make-up brand has ended its ‘e.l.f.ino & Schmarnes’  legal-themed campaign which features comedian Matt Rife after being ...

Controversial comedian Matt Rife seems like he's trying not to let the E.L.F. campaign backlash get to him with his recent ...

Beauty brand E.LF. Cosmetics responded to criticism over the use of comedian Matt Rife in the campaign as many folks ...

A recent e.l.f. Cosmetics ad featuring Matt Rife has sparked controversy online due to the comedian’s contentious past. In ...

COMEDIAN Matt Rife is getting a lot of hate over his controversial new e.l.f. makeup ad about “overpriced beauty.” His ...

Social media users criticized e.l.f. cosmetics this week for featuring comedian Matt Rife in new ad campaign, citing his ...