Swiss watchmaker Swatch recently got in trouble for an ad that mimicked racist taunts against Asians and had to apologize.

Matt Rife rose to fame on TikTok and Netflix, faced criticism for taboo jokes and made headlines for a recent E.l.f.

Makeup brand e.lf. cosmetics has been slammed for its ad starring a comedian who has previously joked about domestic abuse.

Move over, American Eagle: popular beauty company e.l.f. Cosmetics is the latest brand to come under fire for an ad campaign.

From Elf’s use of controversial comedian Matt Rife in its latest campaign to Gousto’s shift to sustainable growth, it’s been ...

The make-up brand has ended its ‘e.l.f.ino & Schmarnes’  legal-themed campaign which features comedian Matt Rife after being ...

Controversial comedian Matt Rife seems like he's trying not to let the E.L.F. campaign backlash get to him with his recent ...

Beauty brand E.LF. Cosmetics responded to criticism over the use of comedian Matt Rife in the campaign as many folks ...

In response to the backlash, Rife shared an Instagram story with a link that he said was his “official apology,” NBC News ...

In a new ad campaign for E.l.f. Beauty, Matt Rife stars alongside drag performer Heidi N. Closet as fictional personal injury ...

A recent e.l.f. Cosmetics ad featuring Matt Rife has sparked controversy online due to the comedian’s contentious past. In ...

COMEDIAN Matt Rife is getting a lot of hate over his controversial new e.l.f. makeup ad about “overpriced beauty.” His ...