Niccol said Starbucks was founded on customer experience, and wants to return the brand to a position of excellence.

Starbucks CEO Brian Niccol said the company's pickup-only locations no longer match the coffee chain's vision for a warmer ...

Starbucks, under Niccol, has cut some jobs, tightened dress codes and incentivized keeping costs under control for executives ...

Starbucks salaried employees, such as store managers, are set to get a 2% raise in 2025 amid the company's turnaround plan.

Customers and workers say they “can see and feel the differences these investments are making,” according to a Starbucks ...

Starbucks will roll out its “Green Apron Service” model to all 11,000 U.S. company-operated stores by September, according to ...

Starbucks announced that it's shuttering an entire line of stores in 2026. See which Ohio locations are on the chopping block ...

Starbucks Corporation ( NASDAQ: SBUX) plans to dole out a 2% raise to all salaried employees in North America this year, ...

Starbucks will give all salaried employees in North America a 2% raise this year, a shift from previous increases that were ...

CEO sets a new service goal for baristas in order to improve in-store experience for customers, changes happen at stores across the U.S.

Starbucks’ ultimate goal, its CEO says, is to return a community coffeehouse vibe to the world’s largest coffee shop chain.