While online backlash to American Eagle’s Sydney Sweeney ad has cooled, new data from Pass_by suggests the impact may still ...

American Eagle Outfitters Inc. (NYSE:AEO) shares have climbed 16.26% since launching its Sydney Sweeney advertising campaign ...

Actress Sydney Sweeney has dominated headlines in recent weeks amid her partnership with American Eagle, which has emerged as ...

Sydney Sweeney seemingly angered a handful of internet users when American Eagle released their new ad featuring the actress.

When a brand sees momentum stall so sharply, it often reflects a reputational or cultural factor cutting through to consumers ...

We'll continue to celebrate how everyone wears their AE jeans with confidence, their way. Great jeans look good on everyone.' ...

American Eagle saw a drop in store visits after launching its Sydney Sweeney campaign. Data indicates a 9 per cent year-over-year decrease in early August. Competitors like Abercrombie and H&M also ...

The 'great jeans' campaign, starring Hollywood bombshell Sydney Sweeney, has costed clothing brand American Eagle more than a controversy! Besides the ...

Sydney Sweeney has been at the center of growing backlash after fronting a controversial new campaign from the popular ...

They were almost paralyzed by their body positivity movement and were cautious about coming across too sexy,” according to retail analyst Gabriella Santaniello, who heads up A-Line Partners.

Controversy over Sydney Sweeney’s ad campaign may have hurt American Eagle, with in-store visits dropping 9% in the weeks following its release.

The Sydney Sweeney ad brought back an age-old debate about whether success is based on business outcomes, brand sentiment, or ...