The Samsung Galaxy S25 and Galaxy S25 Plus should be two of the best and most exciting phones of the year — but I barely care about them.

Every swipe you take, AI is there with you. That appears to be the theme for Samsung's latest generation of flagship smartphones. Again emphasising a range of AI features, smartphone boss TM Roh at Samsung's latest Unpacked event said the South Korean tech giant wanted a phone that you can chat with,

People tend to keep phones longer than they used to, though, and anyone upgrading to the S25 from an Android phone released more than a couple of years ago won't mind that, visually, it looks like Samsung's released the same phone three years in a row. Next to a modern Google or OnePlus phone, though, the Galaxy S25 looks awfully basic.