Under a plan called “Back to the Bricks, ” Harley hopes to generate more than $350 million in core motorcycle-business profit ...

Know the market: Research model-specific values, common issues, and market trends to avoid overpaying or buying a problem bike. Inspect thoroughly: Check VINs, service history, mechanical condition, ...

George Gatto, dealer and chairman of NPDA’s Harley-Davidson Dealer Council, gives his perspective on the latest challenges ...

Looking sleek and powerful, the RMCR is a callback to a motorcycle made 50 years ago - and a possible glimpse at an element of Harley's future. Back in the 1970s, Harley-Davidson faced a major ...

Charles Do sold 4,241 shares for a transaction value of ~$77,000 at around $18.09 per share on March 12, 2026. The transaction represented the majority of Do's direct holdings, reducing his direct ...

A black Harley Davidson Road Glide motorcycle finished in black parked on a podium indoors. - hendra yuwana/Shutterstock It stands to reason that comfort is the defining characteristic that separates ...

Valuing tradition is truly a double-edged sword. As admirable as honoring one’s past can be, desperately clinging to it is the first step on the road to ruin. Just ask Harley-Davidson, which has come ...

Daytona Beach Bike Week officially starts Friday, Feb. 27, and runs through Sunday, March 8. Main Street Daytona Beach is the epicenter of Bike Week, but events take place countywide. The 85 th ...

This isn’t a biker war,” Harley Davidson Guindon told the Star despite a recent rash of fires and bullets fired into his ...

One day in early April of 2009 in New Berlin, Wisconsin, former state senator Dave Zien rolled his 1991 Harley-Davidson FXRT (Sport Glide) onto the lot of Hal's Harley-Davidson dealership. That may ...