RFK Racing announced today a partnership naming Modelo the ‘Official Cerveza of RFK Racing.’ The iconic brand, celebrated for ...

Modelo launches its first high-ABV offering at 8% ABV nationwide.Modelo Chelada Suprema is tapping into the drinking ...

More beer? Yes please. Brad Keselowski and RFK Racing have landed a new sponsorship with Modelo. The Mexican brand became the ...

After activating around the sport for over 30 years, this summer, Modelo reminds fans why it is the Cerveza for Fútbol, with new advertising that shows “The Best Seat in the House” isn’t defined by a ...

Modelo's story is one of quiet persistence and cultural pride. The brand began in Mexico and grew far beyond its borders, not necessarily through flash or hype, but instead through steady ...

As Modelo moves into its second year as the official beer of the UFC, it has a brand new ad spot with featherweight Brian Ortega and exciting plans for upcoming activations on- and off-site around ...

The UFC will have a new official beer and malt beverage in 2018. On Monday, the mixed martial arts promotion announced Modelo Especial would replace Bud Light next year. The move will bring an end to ...

As Gen Z drinks less, Molson Coors is betting on a future where beer doesn’t need alcohol to grow.

Tostitos enters the refrigerated aisle. PepsiCo's Tostitos is launching its first guacamole dip, marking the brand's entry ...