Literally, it can be translated as "rotting brain" or "brain decay." But in internet parlance, it is used more generically to describe a decomposed mental condition brought about by extended exposure ...

Roblox’s Steal a Brainrot, based on “Italian Brainrot” memes, has become a breakout hit—the Roblox/Fortnite game recently hit almost 24 million players in a single day. Roblox is the gaming hub of ...

For those unfamiliar the trend combines crude AI mashups with (very) loose Italian to make ridiculous scenario videos. Among the most popular examples include a crocodile/bomber plane hybrid named ...

Freelance journalist and broadcaster, writing about music and the arts. You may have seen the term bandied about, you may even have heard one of the mind-numbing (yet infuriatingly catchy) songs, and ...

A walking shark in oversized sneakers, an orange with muscular arms and a twirling "Ballerina Cappuccina" with a mug for a head are among the strange stars of the online phenomenon called Italian ...

Some of this is standard remix fare that spawns after every viral trend, but Italian brainrot has unleashed such a wide array of psychotic shitposting that it stands out in an age where most memes are ...

TOKYO – In a Japanese shop selling pocket-money trinkets, there is a rack of toys, stickers and keyrings based on a global crew of AI-generated characters that almost every child – and very few adults ...