Capitalizing on the momentum of Sinner-mania in Italy, Nike officially released the first installment of Sinner's signature gear in limited quantities at a pop-up event for local fans in Turin.

It's not just a sign that Nike and Sinner are moving on from his "carrot" era—it also hints to an exciting shift happening within the brand's big-name roster.

Taylor Swift has made over a dozen appearances at Chiefs games. Her gameday fashion has ranged from forgettable to luxe and ...

Sanders signed his first contract with Nike in 1992, when he was playing both professional football and baseball for the ...

Last week, Jannik Sinner received a hero's welcome when he arrived in Turin, Italy. The 23-year-old Italian won his first two Grand Slams this season and has quickly transcended tennis to become a ...

Players will don their “Process Blue” alternate jerseys, black pants, black accessories and their alternate satin black helmets with the two-toned Panthers logo decal on both ... From coach, GM and ...

In its latest collaboration, Supreme has tapped heritage sports equipment manufacturer Mitchell & Ness for ... shorts and ...

When the NHL arrived in Utah six months ago, the Smith Entertainment Group knew they had to get to work if they wanted both the Utah Jazz and Utah Hockey Club to call the Delta Center home.

And there’s a lot more to come. ILTHY has partnerships planned with the Cavs, Sega (for Sonic the Hedgehog 3, which is being ...

The new Moto Guzzi V7 Sport underlines the combination of iconic style and modern technological content: the most dynamic and ...

Nike has strengthened its ties with the NBA and WNBA as basketball's popularity rises. That could be good news for the sports ...

Artists behind the new designs said they drew inspiration from across East Tennessee, hoping to highlight locations and elements from throughout the area. Luis Lopez is the main artist and visionary ...