These open-source MMM tools solve different measurement problems, from budget optimization to forecasting and preprocessing.

The social media landscape is changing fast — here's how brands can show up, get noticed and stay ahead this year.

Gain insights into behavioral analytics—understand its impact on e-commerce, gaming, and security, and explore its challenges ...

Augmented reality is emerging as a powerful tool for enhancing online shopping experiences. By allowing customers to visualize products in real-world settings—such as previewing furniture in a living ...

AppCard has acquired ShoptoCook, a Buffalo, New York-based digital marketing company known for its grocery websites.

But before you can start using technology in your business, you can have a look at courses that teach you how to use ...

From the rise of virtual influencers to the convergence of short-form video and UGC, here are six predictions that will shape ...

Find the best predictive analytics tools to boost customer experience with clear top picks, pricing guidance, and an easy how-to choose checklist. Predictive analytics tools are revolutionizing ...