A year after launch, Sheilas' Wheels has already established itself as one of the leading products for women. The car insurer is currently taking on new customers at a rate of over 2,000 a week ...

Sheilas' Wheels, the car insurer specialising in providing cover for women, says its customers are unlikely to suffer a steep rise in premiums, despite new EU rules outlawing the use of gender for ...

If you’re looking for best-in-class brands to learn from in 2022, a car insurance company gone quiet for 10 years might be an unlikely place to start. But a recent study found that the Sheilas’ Wheels ...

It is old-fashioned, relentlessly cheery and shockingly pink. It is Sheilas' Wheels, the infuriatingly catchy television advert for women's motor insurance which has made millions and turned a trio of ...

Almost ten million women in Britain crave their fifteen minutes of fame, according to a new report from Sheilas’ Wheels – the car insurer designed for the female driver – to coincide with the launch ...

Female insurance specialist Sheilas' Wheels is likely to cut prices for male drivers but raise costs for women when new rules banning the use of gender for setting insurance prices come into force.

BRITAIN’S biggest female-focused car insurer says new EU rules will trigger a 10% price hike for thousands of drivers. Sheilas’ Wheels is the first major provider to give detailed information about ...

You have reached your maximum number of saved items. Remove items from your saved list to add more. The infectiously catchy jingle to a highly successful British advertising campaign for car insurance ...

"We've got the pinkest, most sequinned-up brand in the market place," said the boss of esure boss today, explaining why female-focused insurer Sheilas' Wheels is benefiting from new gender pricing ...

I would like to be emailed about offers, event and updates from Evening Standard. Read our privacy notice. It is old-fashioned, relentlessly cheery and shockingly pink. It is Sheilas' Wheels, the ...