Find out the behavioral science principles behind five billion-dollar brands, and how to apply them to market your business.

There is a lot of psychology involved in trying to make a sale. Here are the key principles to understand when you're ...

In Truth, Michael Shermer (the publisher of Skeptic magazine, podcaster, and author of more than a dozen books, including ...

Agency leaders share how emotion shapes trust, loyalty and long-term impact, revealing why the way brands make people feel ...

This is personalised advertising – the modern marketer’s favourite tool, powered by data, algorithms, and artificial ...

“Quitters day” falls on January 9 this year and marks the point at which people are most likely to give up their New Year’s ...

ENFORCEMENT action can finally begin on a listed building festooned with advertisements after a planning inspector dismissed an appeal. Bradford Council first issued the listed building enforcement ...

Delaware Supreme Court restores Musk's 2018 Tesla pay package Musk's pay deal now valued at $139 billion due to stock price rise Tesla's new pay plan could reach $878 billion if targets are met The ...

Copyright 2025 The Associated Press. All Rights Reserved. Copyright 2025 The Associated Press. All Rights Reserved. The gates of Harvard Yard at Harvard University ...

The Justice Department appealed a judge's orders that dismissed high-profile criminal cases against former FBI Director James Comey and New York Attorney General Letitia James. The department filed ...

National Guard troops can remain in Washington, D.C. while a panel of judges examines whether the deployment ordered by President Trump is legal, according to a Federal Appeals Court for Washington, D ...