The Psychology Secrets Behind Guinness, Apple, and Pringles — And How They Can Work For Your Brand

Find out the behavioral science principles behind five billion-dollar brands, and how to apply them to market your business.
Business.com on MSN

The psychology of sales

There is a lot of psychology involved in trying to make a sale. Here are the key principles to understand when you're ...
Psychology Today

How and Why We Use, Downplay, or Ignore Evidence

In Truth, Michael Shermer (the publisher of Skeptic magazine, podcaster, and author of more than a dozen books, including ...