NIL (Name, Image and Likeness) has forever changed the landscape of American collegiate sports. Elite amateur athletes can now secure substantial earnings long before landing professional contracts.

Nike is set to launch a fresh “Just Do It” tee that pays tribute to women athletes, highlighting the brand’s dedication to ...

Amid the Philadelphia Eagles’ defeat of the Kansas City Chiefs and Kendrick Lamar ‘s triumphant halftime show featuring SZA ...

Super Bowl screen after a 27-year hiatus, but rather than continue to air the “You Can’t Ban Greatness” Jordan Brand ...

Broome was an afterthought in the 2020 recruiting class. Now, he is battling Cooper Flagg for National Player of the Year ...

JuJu Watkins is recognized by many as one of the best stars in women's college basketball. Her influence has been recognized in a Super Bowl ad that shows her alongside other female stars.

The rise of Name, Image, and Likeness (NIL) deals has transformed college sports, allowing student-athletes to earn ...

The Portland Thorns of the National Women's Soccer League and the city's as-yet unnamed WNBA team will train together at a new performance center in a first-of-its-kind alliance between teams from ...

World number one Aryna Sabalenka appeared in Nike's latest t-shirt, honouring 10 women athletes for their impressive performances. The 26-year-old is regarded as one of the best players currently ...

Bueckers is a senior leader who won the award as a freshman. Strong is a freshman sensation hoping to add the hardware to her ...

UConn women's basketball's Paige Bueckers and freshman Sarah Strong were selected to the Naismith Trophy Player of the Year ...