Marketers have increasingly turned to gaming to reach core audiences. However, the gaming audience is far from one-size-fits-all, and marketers that incorporate culture into their gaming strategies ...

Mobile advertising is advertising designed to appear on mobile devices such as smartphones and tablets. It is optimized for ...

If we could find those guys playing mobile game ads 🤨📱 You know the ones acting like they’re actually playing the game 😭 Getting “stuck” on purpose and making the worst possible choices 😂 We’d ...

If you've been anywhere online without an adblocker recently, you’ve probably seen ads like this. They're shocking, often racy, and generally frustrating — and they have very little to do with the ...

Weaker ad quality controls in games may be enabling scam campaigns. 84% of players would uninstall a game after a negative ad experience. Unskippable ads remain a major frustration for mobile players.

With the rise of “cozy gaming” culture, more gaming companies are developing titles and products specifically targeted at women than ever before. But while the gaming industry itself has gotten better ...

Casting actors for a rolling series of short mobile game ads shooting in the New York City area over the next several months. Ads are shot digitally with small crews (some may even be phone-only).

A deep dive into misleading mobile game ads reveals how far they stray from reality.

Ivan Razmakhov, head of creative production at mobile marketing firm AdQuantum, discusses the science behind mobile advertising. Attention is the main currency in today's world – the precious resource ...