Marketers have increasingly turned to gaming to reach core audiences. However, the gaming audience is far from one-size-fits-all, and marketers that incorporate culture into their gaming strategies ...

With the rise of “cozy gaming” culture, more gaming companies are developing titles and products specifically targeted at women than ever before. But while the gaming industry itself has gotten better ...

If you've been anywhere online without an adblocker recently, you’ve probably seen ads like this. They're shocking, often racy, and generally frustrating — and they have very little to do with the ...

How HARD it is to close mobile game ads 🤨📱 You see the tiny “X” and immediately know it’s a trap 😭 You tap it once… nothing happens 😂 You tap again… it opens the App Store instead 🤯 And suddenly ...

Weaker ad quality controls in games may be enabling scam campaigns. 84% of players would uninstall a game after a negative ad experience. Unskippable ads remain a major frustration for mobile players.

Casting actors for a rolling series of short mobile game ads shooting in the New York City area over the next several months. Ads are shot digitally with small crews (some may even be phone-only).

Ivan Razmakhov, head of creative production at mobile marketing firm AdQuantum, discusses the science behind mobile advertising. Attention is the main currency in today's world – the precious resource ...

I’ve been covering Android since 2022, when I joined Android Police, mostly focusing on AI and everything around Pixel and Galaxy phones. I’ve got a bachelor’s in IT with a major in AI, so I naturally ...